Your Support Team

Your Personal Coach

“I don’t know where to start” and “I don’t know how to sell.” These are two expressions we hear from almost all of the professionals we have the pleasure to meet. These are valid concerns when considering a consulting business of your own.

Your Very Own Personal Coach

RAC's objective is to provide you with the individualized support that meets your needs and the needs of every one of our unique consultants and/or coaches. As an Affiliate, you will have unlimited access to a personal coach, or as we like to call them, Support Analysts.

Our Support Analysts are dedicated to understanding your personal and professional goals, objectives, and will personally guide you through the support needed to make success happen. The Support Team has an average tenure of 15 years helping consultants build and grow successful practices.

Business Generation & Success

One of the biggest fears most people have in regards to starting their own consulting practices … how do I secure clients? As with anything in business, generating clients is a process. Our Affiliates often tell us how important the ongoing assistance in customizing a marketing and business generation plan is to them in regards to their overall success. When your Support Analyst is working with you, the customized marketing efforts will focus on several core areas in order to support you in generating clients:

  • Client Identification
  • Market Scope
  • Marketing Activities
  • Measurement
  • Execution

Personal Web & Marketing Team

In addition to the personal support, here is a partial list of support services RAC’s consultants and coaches can access based on their specific business needs.

Corporate Branding, Web Development Services

  •  Creating a Corporate Identity (creation of company name, logo design, etc.)
  • Developing/Hosting a Corporate Web Site
  • Search Engine Optimization (SEO)
  • Video Production

Marketing Tools

  • A Library of Time Tested Speeches and Seminars
  • Client Testimonials
  • Client Case Studies
  • Proposal Templates and Tools
  • Contract Templates and Tools
  • Customized Presentations
  • Organizational Assessments
  • Personal Assessments
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Marketing Services

  • Creating Nurture Marketing Campaigns
  • Creating a Company Newsletter
  • Managing Contact Databases
  • Creating Press Releases
  • Creating/Managing a Social Media Presence
  • Email/Newsletter Campaigns

Client Tools

  • Fully Customizable Tools Individualized for Client’s Needs
  • Ability to Co-Brand
  • Syllabus and Facilitation Outline for all Client Tools
  • Personal Assessments
  • Organizational Assessments

A Network of Peers

RAC’s network of consultants and coaches has come to rely on its collaborative spirit. Collaboration and growth happen when teams or groups of like-minded people come together to focus on a particular goal, outcome, or learning experience. Generating clients becomes easier when you have access to the credibility of a collective group.

RAC also sponsors Affiliate Development Sessions three times per year for the sole purpose of bringing our consultants/coaches together to learn from each other about relevant and current business topics. The RAC network has a high level of diversity when it comes to prior positions held and industry expertise.

Here is a perfect example of the benefits of being a part of a network of peers who are working in the same business as you, day after day, and the wealth of knowledge that is presented at our Affiliate Development Sessions (ADS). This was a recent email from one Affiliate in the network to another, that shows how valuable the Affiliate Development Sessions are.

“Hello from a fellow RAC Affiliate. I trust you recall we’ve met and talked at RAC meetings, most recently the Affiliate Development Session when you presented the “Power of Strategic Planning by the Book.” I really enjoyed your presentation and appreciated that you shared your approach to contacting decision makers thru email/US mail and the message you use.

Upon my return from RAC, I put my ADS materials aside, though I had the intent to try your approach to email cold calling. I became busy with other work and didn’t do it right away. As a New Year business resolution, I decided I would give it a try.

This past Sunday, I sat down and drafted ONE email as a ‘test’. I started with your wording – including the header, and closed with the three options at the end. I did edit the email to reflect my writing style & voice, and what I offer in general, but focused on strategic planning.

I sent the email to the CEO of a local company that I want to do business with this year. I’d met him only once, in November, at a meeting for a local Quality organization of which I am a board member. So this wasn’t a totally cold call. However, our conversation was brief and I didn’t sense an immediate interest in meeting with me (we did exchange cards).

Today, I received a reply from the CEO, thanking me for reaching out and stating he wants to set up a call in February to include his Controller and other key executives. He wrote they had talked for a while about ‘mapping out’ their future, and wants to use the call as the first step to learn more about what that would entail. He also visited my website.

I have a great feeling about this new business opportunity.  Thank you for sharing your knowledge with us. I am going to use this approach again and again.”

Schedule a Call Today to Learn More About Starting Your Own Consulting Business.

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Resource Associates Corporation

50 Commerce Drive

Wyomissing,  PA  19610

800-799-6227

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